Lucas Spinella — Growth Operator
I’m a full-stack growth operator with a kitchen full of AI. Ads, funnels, creative, copy, outreach — run by agents and plated by one chef. The output of a whole department, without the department.
01
Professional footballer · A-League · 2012–2019
Left home at 14. Professional at 17, playing in the A-League in front of tens of thousands. A decade in pro sport before I touched marketing.
The work ethic everything since is built on.
02
Paid creative director · 2019–2020
I didn't learn marketing from a course — I got hired by one of the biggest companies selling them.
Whoever can test the fastest wins.
03
Founder · 2022–2025
Built my own agency from nothing and ran 200+ launches across almost every niche there is.
Weak offers, bad positioning, unclear messaging. The bottleneck is rarely traffic.
04
Co-founder · AI growth · 2025–now
Now I've rebuilt the entire operation around AI — not as a side tool, but as the whole engine.
One operator plus an AI fleet beats a whole department.
NOW
If you’ve got a product people genuinely love and the budget to move, I ’ll scale you — big and fast — with a fleet of AI agents doing the work of a whole growth team.
Not another roster of clients. One startup. One mission. One growth engine.
Sick product, real budget, and the ambition to move fast — that’s all I’m looking for. Let’s talk.
Est. — The Growth Kitchen
by Chef Lucas Spinella
One chef, a kitchen full of AI. The funnels and campaigns on this menu have generated over $10M for clients — order à la carte, or let me cook the whole thing.
“We don't really know who we're selling to.”
I put your market under a microscope — competitors, reviews, channels, trends — until the exact buyer, their real pain and the angle that lands are undeniable.
Claude · GPT · Gemini · Exa
“Our offer and positioning just aren't landing.”
I rebuild the offer and positioning so the math finally works — lowest CAC, highest LTV — then hand you the big idea and the plan to scale it.
Claude · GPT
“People click, but nobody buys.”
The whole money path, built fast: front-end offer, landing pages, flows, automations, the VSL, the emails and the ad copy — all AI-built, wired to track, tested live.
Claude Code · GHL · v0
“We spend money but growth isn't predictable.”
Meta, Google and TikTok — campaign structure, relentless creative testing and CAC control. I take cold, leaking accounts and turn them around.
Meta · Google · TikTok
“Our ads fatigue faster than we can replace them.”
12-second UGC ads generated, edited and shipped to Meta at a volume agencies can't match — self-learning the winners and refreshing the losers on loop.
Claude · Higgsfield · Meta
“We're invisible unless we're paying for reach.”
An organic engine: AI-built TikToks, Reels, slideshows and UGC engineered to hit millions of views, so attention compounds without paying for every click.
Claude · Higgsfield · TikTok · Instagram
“We can't get in front of enough of the right audiences.”
AI headhunts the affiliates, creators and people who already own your audience, negotiates the deals, and turns them into an army of posts across every channel — distribution you don't have to build yourself.
Exa · Apollo · Claude
“Leads come in and quietly go cold.”
Every lead called, emailed and texted within seconds by AI — voice agents that book and qualify, inbound systems that answer questions and upsell.
Retell · Claude · Resemble
“Our pipeline is empty — and we're ignoring the leads we already have.”
Find new prospects, research them, and send a personalised cold email and LinkedIn message per lead at scale. Then reactivate every old lead and dead list you're sitting on — revenue from people who already raised their hand.
Exa · Apollo · LinkedIn · Claude
“Nobody's heard of us, so nobody trusts us yet.”
Founders booked on podcasts, journalists pitched, authority articles drafted on autopilot — credibility manufactured on a schedule.
Exa · Claude
“We can't tell what's actually working.”
Every platform, spend and conversion on one screen — the $ and the %s, live — so decisions get faster and nothing hides.
GHL · Custom agents
Over $10M generated for clients and 200+ launches. Real funnels, real revenue, real founders. A sample below — the rest is at the bottom of the page.
$45 → $8
cost per lead
Built a new AI-powered quote funnel and creative system in a single afternoon.
$140K
raised in 2 weeks
Positioning, GTM and launch strategy — before the product even existed.
$1.3M
in the first 12 months
Bootstrapped my own agency to seven figures — 200+ launches across nearly every niche.
200+ launches across health, SaaS, coaching, education, investing, real estate and ecommerce.
Katrina Doucett
$55K in sales in the first two months
Josh Saunders
Jiu-Jitsu — Skool community scaled
Desta
Languages to Music — passion project to full-time income
Pedro
Almost $20K in sales in six weeks
…and dozens more.
Featured personally in Forbes. Clients seen across ESPN, Yahoo Finance, Netflix, TEDx, ABC News + Fox News.
Start with a 30-day cookout — a paid trial, full AI kitchen, real output in week one. If it slaps, we go full-time. Remote, async-fluent, contractor-ready (Deel/Remote, 24-hour onboarding).